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Hyundai Praised In 2005 Strategic Vision Total Quality Study


May 2005
 Filed under: HYUNDAI AND KIA CORPORATE Car News | HYUNDAI AND KIA CORPORATE Headlines

Accent and Tucson Named Category Winners

Fountain Valley, Calif., May 16, 2005 - Hyundai garnered two segment winners in the 2005 Strategic Vision Total Quality Study. Tucson and Accent (tied with Focus and Mazda3) topped the Small SUV and Small Car segments respectively. In addition, 73.61 percent of Hyundai owners reported no problems with their new vehicles, slightly ahead of the industry average, 73.43 percent.
"Hyundai is certainly doing a lot right to grow its position in the U.S. market and provides another blueprint for domestics with its superior interior craftsmanship reported by its owners," said Daniel Gorrell, Partner-in-Charge of Strategic Vision's automotive division. "Hyundai is within striking range of Toyota and Honda with respect to problems reported. With resolve, Hyundai may match these two quality leaders soon."

Hyundai set a new benchmark for the Small SUV segment with its Tucson. Tucson owners rated it higher on roominess, quietness and innovation and reported that it provided them a feeling of refinement, which is typically not present in vehicles in this segment. The Accent offered its buyers superior craftsmanship, style and thoughtfulness.

The Total Quality Study surveyed over 40,000 new-vehicle buyers who purchased their new 2005 vehicles during the October-November 2004 time period. Buyers were asked an extensive array of questions about their complete ownership experience including buying, owning, and driving their new vehicles.

About Hyundai Motor America
Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sports utility vehicles are distributed in the United States by Hyundai Motor America and are sold and serviced through more than 650 dealerships nationwide. For more information, visit www.hyundainews.com.

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